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AIDA = Attention - Interest - Desire - Action
Saturday, December 11, 2010 at 06:30 p.m.
Sometimes Monroe's Motivated Sequence isn't a strong organizational model for a persuasive message because their is no clear or recognizable need. In these cases, the AIDA structure can work well. Two commercials that use AIDA for products that have minimal if any need are below.


Headache commercial hits parody circuit, well, HeadOn
Saturday, December 11, 2010 at 06:05 p.m.
Repetition in adversiting can take several forms. This annoying commercial uses it extensively as noted in USA Today: "We did not intend to make a joke out of this or a parody," says Dan Charron, vice president of sales and marketing for HeadOn's maker, Plantation, Fla.-based Miralus health care. "All we are trying to do is create brand awareness." It worked. HeadOn sales are up 50% since April, he says. Cheesy production values also help. "Part of the charm is that it is so crude," says Dina Mayzlin, assistant professor of marketing at Yale School of Management. "The ad stands out in its repetitiveness. It's intriguing and breaks through the clutter." Beverly Baker, 80, of East Moline, Ill., agrees. The ad "is annoying as hell; it will drive you crazy," she says. "But that's what made me take notice of it."

Top Ten Billy Mays Commercials
Tuesday, December 7, 2010 at 11:34 a.m.
A page devoted to Billy Mays! There is also the 5 Strangest Products Pitched by Billy Mays page for those that can't get enough. But don't just take my word for how good these products are! Popular Mechanics gives us the Top 5 Billy Mays Infomercial Products. If you keep viewing, you can review another Top 10 Products Pitched By Billy Mays


Tuesday, December 7, 2010 at 11:32 a.m.
The “Smiling Bob” commercials were a fixture on TV for several years


And the rest of the story…

Credibility and Testimony as commercial discussion focus
Tuesday, December 7, 2010 at 10:45 a.m.
Below we have the Slap Chop and Sham Wow commercials by Vince. Note that both products are discussed in Which Infomercials Are Lying? - Slap Chop and Which Infomercials Are Lying? - Slap Chop - Shap Wow


Monday, December 6, 2010 at 10:05 p.m.


Monday, December 6, 2010 at 10:03 p.m.

Version One
Monday, December 6, 2010 at 09:29 p.m.
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Version Two
Monday, December 6, 2010 at 09:22 p.m.

TV commercials shrink to match attention spans
Monday, December 6, 2010 at 08:19 p.m.
Emily Fredrix writes about the amazing shrinking commercial. That's right folks, fewer seconds but more of them! As Fredrix tells us, "Such repetition helps beat messages into viewers' heads." Commercials focus on brand recognization and a quick message, often with an emotional element. For example, Fredrix elaborates on this commercial, "Take the new campaign for Burger King, which is selling its breakfast options. A 15-second ad airing now features a mailman walking down the street carrying a plate of eggs, pancakes and hash browns. There's no verbal description of the product. Instead he sings: 'Did you know that breakfast was served at Burger King? The ultimate breakfast platter. That's what I call delivering.'" Monroe's Motivated Sequence, I'm afraid, just can't compete the repetition strategy required for today's television viewing audiences.

Compare and Contrast Audience Analysis for Women & Men
Monday, December 6, 2010 at 08:16 p.m.

Which Infomercials Are Lying?
Monday, December 6, 2010 at 08:16 p.m.
"The fun starts with dramatizations of a problem you didn't know you had, followed by the incredible solution, then a series of ever more amazing product benefits, bonuses, and giveaways, all leading to the final thrilling plunge of an unbelievably low price," says Consumer Reports tells us in this article. Notice how similar this description is to Monroe's Motivated Sequence. At Infomercial Gadgets and Gizmos: Does This Stuff Work? many products are reviewed with pros and cons.

As Seen On TV
Monday, December 6, 2010 at 08:15 p.m.
If it's been "seen on TV" you'll find it here! The home page provides what appears to be a very complete list of every gadget, cooking utensil, and cleaning product ever "seen on TV." Don't forget to click on the "videos" tab to get a complete listing of product categories from which to select and view tons of commercials!

Best 2010 Superbowl ads
Monday, December 6, 2010 at 07:41 p.m.
More Superbowl ads from previous years and specific products can be found in the related links on the right side of the Youtube screen.


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